Milwaukee Neons

Given the nickname “Brew City,” Milwaukee, Wisconsin has had a long history dealing with beer, bars, and breweries.  Milwaukee Neons, plays into this history dealing with the importance and prevalence of beer and bars in Milwaukee’s culture.  By photographing a number of Milwaukee bars, taverns, and pubs at night, Scott is able to create an emphasis on the neon beer advertisement signs.  The repetition of these same signs displayed in windows at different bars enforces the sad, boring reality of these establishments all built to serve exactly the same purpose.